Images: From Photography to Illustration

Images are another useful tool to communicate a message in any design. Photographs can establish trust, sell a product, or tell a story. Illustrations have the ability ti visualize an idea, depict reality with personality, or even a fantasy (Caldwell, 108).

To deepen my understanding of the use of image, I worked on three projects that put these different methods to test.

Mood Boards: Tunnel Vision

Tunnel Vision is an independent  alternative fashion brand by designer, Madeline Pendleton. All the clothing and accessories are designed in-house in Los Angeles and ethically made. The brand also sells vintage clothing.

These photo boards tell the stories of Tunnel Vision’s clothing, accessories, and vintage items. From their playful, nostalgic motifs of colorful beads, butterflies, and magical knick knacks to their ethos of environmentalism and anti-establishment punk attitude to their home in sunny LA. It also depicts common materials used such as stainless steel, lace, and velvet; as well as their inspirations of 90’s and y2k “fairy-core,” “mall goth,” and grunge subcultures.

Brochure Design: The Aldrich

I created a brochure design to introduce people to The Aldrich Contemporary Art Museum using photos, color, and graphic design elements.

Product Labels: Le Labo Fragrances

Le Labo is a luxury fragrance brand that has achieved cult-favorite status for its minimal and intimate style. Each bottle is compounded by a chemist in-store at purchase for peak freshness. The labels are similarly printed at the moment of purchase and are personalized to the location, day, and customer’s name.

To reflect the brand’s minimal aesthetic, I created line drawings that represented three popular Le Labo scents. Bergamote 22 depicts the green citrus fruit whole and sliced. Rose 31 is a hot pink rose in full bloom. Santal 33’s is an orange flame to reflect its smokey aroma.

Read the notes of each scent then view the re-designed labels below!