Content Proposal: CEDA
Community & Economic Development Associates (CEDA)
CEDA is non-profit specializing in the development of small businesses and rural municipalities in Minnesota, Northeast Iowa, and West Central Wisconsin.The organization requests proposals for a full website redesign.
In their proposal, CEDA expresses the desire to maintain a professional tone while also modernizing their digital approach to:
“Improve ease and efficiency of navigation and on the existing website.
Enhance aesthetics, and add interactive elements like utility widgets.
Address features and services that the website may require or from which CEDA and the website will likely benefit in the future.”
Proposal
This content strategy proposal:
Identifies CEDA’s business goals & corresponding content objectives and potential KPI’s.
Analyzes the website’s current SEO, accessibility, content, writing, and design.
Determines current content alignment with business goals
Establishes a path toward a digital platform that encompasses CEDA’s vision for the people they serve.
Creating a full content strategy proposal was challenging, but also fascinating. I especially had fun creating my wireframes for the potential new site. I am excited to share my findings with you and hope you enjoy reading this proposal!