Content Analysis: Belfast City Council
Belfast is a vibrant and ever-growing city full of culture, commerce, and innovation. Their City Council hired world leader in business technology, Bernard Marr to overhaul their city’s strategy, they laid down a basis to serve their current and future constituents in 3 ways:
Better Care for Belfast’s Environment
Better Opportunities for Success Across the City
Better Support for People & Communities
In this content alignment analysis, I will examine the city’s digital media platforms to discover if Belfast City Council’s content reflects these key business objectives.